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2022

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03

Five deficiencies and five trends in the development of my country's baking industry

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【Summary description】my country's baking industry has emerged in the 1980s and has flourished since the 21st century. The categories are prosperous and the brands are emerging one after another. Common baked goods such as bread, cakes, biscuits and cookies have become popular choices for Chinese people for breakfast. So, what is the development status of my country's baking industry, and what is the future trend? Industry insiders pointed out that there are still "five deficiencies" in my country's baking industry, and the future development will show "five trends".

My country's baking industry has emerged in the 1980s and has flourished since the 21st century. The categories are prosperous and the brands are emerging one after another. Common baked goods such as bread, cakes, biscuits and cookies have become popular choices for Chinese people for breakfast. So, what is the development status of my country's baking industry, and what is the future trend? Industry insiders pointed out that there are still "five deficiencies" in my country's baking industry, and the future development will show "five trends".

Shortcoming 1: Slow technology update, lack of independent research and development capabilities

Industry insiders said that the bakery market is a consumer-led market that requires continuous research and development of new products and new flavors. In the future, diversification is the direction of product development.

Compared with the international advanced baking field, although the Chinese baking industry is gradually upgrading to the mid-to-high-end field, our indicators are still at a relatively low level, with slow technological updates, lack of management talents, independent research and development capabilities, and product upgrades. still relatively weak.

Less than two: the development of traditional baked goods is weak

Compared with the increasingly strong foreign brands in the bakery industry, the development of domestic traditional bakery products is not strong enough, product innovation is stagnant, and it is difficult to adapt to the tastes of young and middle-aged consumers. And some traditional baked goods and baking skills are being lost day by day.

Less than three: the shortage of talents in the baking industry

Industry insiders believe that from the perspective of the industry perspective, the rapidly growing baking industry is facing increasing pressure from talent bottlenecks, and the vocational training and education system for talents needs to be solved urgently.

Inadequate four: brand homogeneity, brand positioning is not accurate enough

Industry insiders said that in addition to the homogeneity of products, the differences between brands are also very small. Except for some big brands with strong advertising efforts and high brand awareness, consumers hardly know the image and personality of each brand. The focus of advertising communication appeals is mostly fresh and delicious, the appeal methods are similar, and the communication content is homogeneous. Most of the brands lack precise image placement and have not established positive brand associations.

Deficiency 5: The company lacks brand culture building

Except for some traditional time-honored brands and foreign bakeries, most local baking companies lack corresponding brand culture.

Trend 1: gentrification, brand concentration is getting higher and higher

Industry insiders believe that the competition in the baked food market will become increasingly fierce in the future, consumption will tend to be brand-name and high-quality mid-to-high-end products, and the capacity of mid-to-high-end products in the market will continue to grow. Consumers' awareness of brand consumption is becoming more and more mature, and the brand concentration in the bakery market will also be higher and higher.

Trend 2: Security, build a reliable food safety protection wall

According to reports, a harmonious, healthy and orderly market environment has brought the baking industry into a golden stage of development. Food safety, nutrition and health have always been the focus of bakery enterprises in the new century, and will continue to exist as a development trend for a long time. In recent years, due to the frequent occurrence of food safety incidents, the government and the public have paid more and more attention to food safety. Therefore, bakery food enterprises need to put food safety throughout the production management of the enterprise, actively complete national certification, and establish a practical and reliable food safety protection wall.

Trend 3: Healthy, functional and low-energy healthy baked goods are the general trend

According to industry insiders, with the further deepening of the national public nutrition plan, some healthy raw materials and functional raw materials will have an important impact on the product structure. Functional baked goods will have huge development prospects in the future. Enterprises should add nutrients and health elements to their products, promote the upgrading of bakery product structure, and make various preparations for the upcoming great development of the baked food industry.

Baked food is changing the status quo of high sugar, high fat and high calorie, and developing towards a light and nutritionally balanced direction, such as low-fat, fat substitutes, low-sugar, and non-sugar sweeteners that partially replace sucrose, which are placed in front of baking companies. a subject. And low-energy healthy baked goods will be one of the important trends.

Trend 4: Fashion, diversification, and developing innovative products to meet consumer needs

The baking market is a guiding market, and the market needs to follow up with innovative products that are sufficient to meet consumer demand. In recent years, consumers' pursuit of "fashion", "quality", "identity" and "health" has become increasingly intense, and the innovation of bakery products has also moved towards diversification, combining with candy, ice cream and other products to form a series of products. Brand new product. The development of innovative products to meet the needs of consumers is a constant law.

Trend 5: Personalization, creating a brand image with distinctive personality and profound culture

Industry insiders believe that in addition to the pursuit of health and deliciousness, consumers are increasingly pursuing "quality" and "identity". Therefore, how to stand out in the homogeneous product environment, stand out in the fierce market competition, and create a brand image with distinctive personality and profound culture is an important issue for baking enterprises.

Article source: China Food News Network


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Five deficiencies and five trends in the development of my country's baking industry


my country's baking industry has emerged in the 1980s and has flourished since the 21st century. The categories are prosperous and the brands are emerging one after another. Common baked goods such as bread, cakes, biscuits and cookies have become popular choices for Chinese people for breakfast. So, what is the development status of my country's baking industry, and what is the future trend? Industry insiders pointed out that there are still "five deficiencies" in my country's baking industry, and the future development will show "five trends".