16

2019

-

06

Australian baking industry accelerates the layout of the Chinese market

Classification:


【Summary description】From cheese to cake, from the "cellular layout" of the store to the "courier takeaway"...

From cheese to cake, from the "cellular layout" of the store to the "courier takeaway"... The Australian "Baked Legion" is accelerating the layout of the Chinese market.
 
In recent years, the baking industry has flourished in China. Bread and cakes have already been integrated into the daily life of office workers in first-tier cities such as Beijing, Shanghai and Guangzhou, and the second and third-tier cities are welcoming the rapid expansion of this industry. “When I came to China more than 20 years ago, people in Beijing, Shanghai and other places used to use taro and buns as breakfast. Now, even in the second and third tier cities of Nanning, Kunming and Guilin, the 80s and 90s also like to eat. Bread, cakes, milk, coffee, this is the 'just need'. The Australian Baking Association nutritionist Richard Kevin believes that in the next 5-10 years, the Chinese baking industry will enter a period of rapid expansion.
 
Yan Liping, vice president of the China-Australia Bakery Industry Association, said at the China-Australia Bakery Industry Development Forum held in Nanning, Guangxi, that the Australian Baking Association and the Agricultural Products Trading Association have noticed the good momentum of the development of the Chinese baking industry, including George Weston Foods. A number of well-known Australian baking companies, including Goodman Federer Foods, are actively contacting regional brands such as RT-Mart, Nancheng Department Store and Bakery Xinyu, hoping to enter the Chinese market and participate in the ongoing “Honeycomb” of Chinese counterparts. "Layout plan.
 
Grant Dave, project manager of Goodman Fidelity's investment department, said: "We hope to participate in the layout of cities in southwest China through technical exchanges." The unique taste is favored by Chinese consumers for Australian bakery products. One of the main reasons. Taking cakes as an example, the ingredients of Australian cakes are mainly made from whole-fat fresh cream, fresh Nassaulan cheese, lemon and orange juice. After processing, they are frozen and preserved. The freshness, color and taste are in the global cake industry. Unique.
 
It is understood that Australian Oz cake director Justin Woodcock has just signed a cooperation agreement with Sichuan Haitao International Trade Co., Ltd. According to the agreement, the cakes that have just been made in Australia will be frozen and preserved, and will be transported to Chengdu and Chongqing after long-distance cold chain transportation. According to the Australian Dairy Industry Association, the demand for dairy products per capita in the Chinese market will show explosive growth in the next 5-10 years. In the last 1-2 years, high-end liquid milk has grown by more than 25%. It is estimated that by 2017, the proportion of high-end liquid milk in China will rise to 32%.
 
According to the free trade agreement signed between China and Australia in June this year, China’s tariffs on dairy products and agricultural products in Australia will be greatly reduced and eventually zero. This will undoubtedly bring huge business opportunities to Australian related companies. Yan Liping revealed that the China-Australia Bakery Industry Association is seriously studying the pace of the Australian bakery industry in the Chinese market through low interest rate funds and the “dividends” of RMB internationalization. “We are working closely with our Chinese counterparts to create a collaborative approach from raw material supply to product innovation, from store expansion to financial support for the 'full industry chain',” he said. 
 
 
    

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